Event: Fashion Lingerie Brand Triumph Unveils New Logo with Miss India Finalists

Beautiful Inside, Graceful outside

What do you think is a woman's best friend? Well, much before diamond fascinated the eves, there was this piece of clothing that gave the women confidence, grace, beauty, and support that she needed to look beautiful every day. The piece of clothing is women' lingerie.

Lingerie brand Triumph needs no Introduction. However, I will take a moment of your time to showcase their new Logo that was unveiled recently at Grandmama's cafe, Mumbai. 

Feminity and Empathy with Triumph

Triumph, the confidence partner for Femina Miss India, unveiled its brand new logo in the svelte presence of beautiful Miss India Contestants. The new logo aims to emphasize feminity and empathy, and it looks like-

Whoa! Isn't that festive and enervating? Like feminity should be!

As an iconic global lingerie brand, Triumph as a brand has evolved with exceptional craftsmanship in women's lingerie making since 1886. Their latest innovational launch was the new "magic wired" and laced brassieres that combined comfort with technology to bring forth a new concept in a design called Magic wired. We have been part of the ambitious launch too and have shared some exclusive preview via our social media channels.

Coming back to the new logo unveil, the event was organized at the beautiful. Victorian looking "GrandMama's Cafe" in Lower Parel. Apart from the Miss India finalists, Mrs. Jennifer Kapasi, Head of Operations and Mr. Shalindra Fernando, GM, Triumph International, India & SL, were present at the event.

Here's what Jenifer has to say about Triumph

"“Sensual without being overtly sexy, feminine, informal and warm with inner drive and strength, our realigned look is rooted in craft, and multifaceted to reflect our extensive range of products for various occasions. Emphasising femininity and empathy, our new logo is influenced by vernacular German handwriting of the 18th century and our logos from the mid-20th century. The flowing and looped bespoke lettering balances warmth, femininity, fluidity and strength. We believe that our latest promotional photography truly catches each element of our brand personality as we speak woman to woman, capturing realistic aspirations and moments in her life.”

Haute Kutir Views: A logo is the face of a brand that not just gives it a unique identity but helps distinguish it from other brands. Any branding exercise is not just expensive but requires rigorous frameworks so as to communicate the change while retaining a brand's core value. We loved the fact that Triumph had not replaced it logo completely but altered it to give a deeper German touch. We liked the way "T" is slanted like an inverted ribbon [giving little more feminine touch] in the word Triumph. Yes, the color Red continues, retaining passion and magnetism spelled behind the luxury lingerie wear.

Lookbook: Here's what I wore to the event #OOTD

Here's wishing more beauty and awesomeness to Triumph and good luck to their new brand. We loved their designs and are going to do a small haul soon. Stay tuned.

Keep Lingering,

Haute Kutir